Loading page. Please wait.
Compare two Search Console periods using clicks, impressions and days. Calculate CTR, percentage-point changes and daily averages with clear zero-baseline handling.
Runs in your browser. No account, uploads, live scan or provider charge. Input values are not sent to Mapseen. With analytics consent, we measure tool actions and whether you used the example.
Use the same property and filters for both periods. The example is fictional and can be edited.
Enter totals from two Google Search Console periods to compare clicks, impressions and click-through rate. Use matching properties, search types and filters. Daily averages help when the periods contain different numbers of days; they do not correct for seasonality or changes in the mix of queries.
A 14-day period normally contains less activity than a 28-day period. Dividing each total by its days makes the scale comparable, but weekday mix and seasonality can still affect the result.
If CTR moves from 5% to 6%, it increases by one percentage point. That differs from the relative percentage change in clicks or impressions.