Every tool an owner needs.
Nothing they don't.
Explore the ways Mapseen helps you collect evidence, choose a next step, and see what changed later.
Keyword research
Search volume, difficulty, and a fresh batch of related keywords for every term you check. Click anything and we open the full SERP for that result. No 200-tab labyrinth.
- ✓Volume + difficulty + CPC for every keyword
- ✓Auto-suggested related ideas
- ✓Country-specific data (AU, US, UK, +more)
- ✓One-click add to rank tracking
Daily rank tracking
Every keyword you care about, checked every morning. Desktop and mobile. Position, URL, and SERP features. The 7-day delta makes movement obvious at a glance.
- ✓Daily refresh, no manual clicks
- ✓Mobile + desktop side-by-side
- ✓7-day, 30-day, and all-time charts
- ✓Best-performing URL tracked per keyword
Search Console, decoded
Auto-sync of clicks, impressions, position, and CTR for every property you own. Spot underperforming pages without staring at 9 GSC tabs.
- ✓28-day rolling sync, no manual refresh
- ✓Top queries + top pages views
- ✓Country and device breakdown
- ✓Hooks straight into the action plan
Competitor + domain analysis
Track up to 35 competitors per business. See content gaps, keyword overlap, and who's overtaking you on which terms. The diff between you and them is the action plan.
- ✓Domain authority + traffic estimates
- ✓Keyword gap analysis
- ✓Content gaps with traffic potential
- ✓Auto-discovered competitors from SERPs
Backlink intelligence
Daily snapshots. New backlinks the day they're earned, lost ones the day they drop. Referring domains scored by authority. Your backlink profile in one chart.
- ✓Daily new and lost backlinks
- ✓Referring domain authority
- ✓Anchor text distribution
- ✓Competitor backlink comparison
Site audit + Core Web Vitals
Lighthouse audit on demand. Performance, accessibility, SEO, and best-practice scores. Every failing audit listed as a fixable issue, ranked by impact.
- ✓Performance, accessibility, SEO, PWA scores
- ✓Core Web Vitals (LCP, CLS, TBT, FCP)
- ✓Issue list ranked by traffic impact
- ✓Re-audit one click, see the diff
Site crawler
Walk every page on your site. Status codes, titles, descriptions, internal links, image alt coverage, word counts. Find broken pages before Google does.
- ✓Up to 200 pages per crawl
- ✓All on-page SEO signals captured
- ✓Broken-link detection
- ✓Schedule weekly crawls automatically
AI visibility
Run a prompt through a supported OpenAI model and inspect whether its response mentions your brand. Save the result for later review.
- ✓GPT-4o mini and GPT-4o checks
- ✓Brand and named competitor mentions in the response
- ✓Saved prompt and response history
- ✓Checks you start when you need them
Email alerts
Rank drop. Audit-score change. New backlink. Lost backlink. Competitor leapfrog. The email lands the morning it happens, not in a weekly summary three days late.
- ✓Position changes (up or down)
- ✓Audit score deltas
- ✓Backlink gains and losses
- ✓Custom thresholds per alert
Reports + share links
One click to a PDF, Excel, or revocable share link. White-labelled on the Agency tier. Send to a client, a boss, the board.
- ✓PDF, CSV, XLSX, Google Sheets exports
- ✓Revocable share links with expiry
- ✓Auto-generated weekly digests
- ✓White-label branding (Agency)
Tasks + action plan
Every Monday: a short, ordered list of things to do this week. Not 'improve content quality.' Concrete tasks like 'add an FAQ to /pricing because your competitor has one and ranks #2'.
- ✓Auto-generated Monday morning
- ✓Sorted by traffic impact
- ✓Snooze, complete, or regenerate
- ✓Direct links to the page that needs the fix