Find the signal
Read connected Search Console clicks, impressions and queries. Keep the selected property, date range and filters in view.
Learn to read search changesLoading page. Please wait.
Turn clicks, impressions and website questions into clearer decisions. Practical SEO tools and a focused workspace for your business.
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Search Console comparison
Compare two 28-day periods with the same filters. The earlier example has 100 clicks from 2,000 impressions. The current one has 3,000 impressions.
Current click-through rate
No ranking promise. Inspect your affected queries next.
You know your customers. Mapseen helps make the search side of your website easier to understand, one useful question at a time.
Start with a question
Choose the question on your mind. Get a useful starting point, then try the tool with your own information.
Compare clicks, impressions and click-through rate over matching periods. Then inspect the queries and pages that changed.
Compare your search periodsA 30-second lesson
Sometimes the interesting part is what a headline number leaves out. Watch one example, then test the calculation yourself below.
Compare two equal 28-day periods with the same property and filters. In the earlier period, 100 clicks divided by 2,000 impressions gives a 5% click-through rate. In the current period, 120 clicks divided by 3,000 impressions gives 4%. Clicks increased by 20%, impressions increased by 50%, and CTR fell by one percentage point. Inspect the affected queries and pages, then compare devices, countries and query mix. These totals alone do not explain the cause of the change.
You do not need another wall of charts. Start with the evidence, understand its limits and decide what is worth doing.
Read connected Search Console clicks, impressions and queries. Keep the selected property, date range and filters in view.
Learn to read search changesCompare periods and review saved observations. Missing data is unavailable, not a made-up zero or a success score.
Compare two periodsDraft a clear page title, describe your business accurately or investigate a crawl rule. In the app, keep SEO follow-up tasks together.
Choose a free tool01 / Understand the change
Clicks and impressions tell different parts of the story. Compare them together, with the same dates and filters, before deciding where to focus.
Earlier 28 days: 100 clicks, 2,000 impressions, 5% CTR.
Fictional example. Calculated with the real public tool logic.
02 / Make the page clear
Give someone enough information to recognise the right page. A specific service, a real location and a clear description are a better place to start than a list of keywords.
example.com / services
Explore our plumbing services, check the areas we serve and contact our team about your job.
Illustrative preview. Google can rewrite titles and descriptions; display length varies.
03 / Describe the business
Structured data describes the business information already on your site. Generate JSON-LD from your published details and review the result before adding it to a page.
{
"@context": "https://schema.org",
"@type": "Plumber",
"@id": "https://example.com/#business",
"name": "Example Plumbing",
"url": "https://example.com/"
}Generated by the real tool. Address omitted in this example. Rich-result eligibility has additional requirements; no rankings or stars are guaranteed.
04 / Follow the crawl rule
A tiny robots.txt change can affect crawler access. Test the pasted rules against a URL and crawler token, then inspect the winning line instead of guessing.
User-agent: *
Disallow: /private/
Allow: /services/Calculated from these pasted rules. An allowed result does not prove that the live page is indexable.
The public toolkit
Every tool below works with information you enter. Open the full version for validation, examples, explanations and exportable results.
Inside the account app
Choose a business, connect an authorised Search Console property and review its saved information. The app includes provider-backed SEO research, business settings and follow-up tasks subject to configuration and plan access.
Provider checks can use paid credits. Scheduled jobs and parked document workflows are not promised or activated by this website.
Explore the actual capabilitiesSeparate business context and saved history
Search Console connection and dated observations
Clear empty states and recoverable errors
Account settings and SEO follow-up tasks
Already have an account? Sign inEvidence you can inspect
Use your own inputs. Read the explanation. Check the source. That is how to judge whether a tool is useful for your business.
All four public tools run locally in your browser. You can check a calculation, draft a snippet or inspect a rule without creating an account.
Try the public toolsCopy snippet HTML or business JSON-LD. Use the Search Console explanation and matched robots.txt line to decide what to inspect next.
See generated markupTool pages explain formulas, limitations and relevant Google or standards guidance. Example figures are labelled, and unavailable data is not presented as a result.
Read the search guideMake it relevant to your day
These are possible use cases, not customer testimonials. Start with a real page and a question you can answer.
Does the service page clearly describe the job, the area served and how to get in touch? Preview its title and check the published business details.
Review the page introductionWhich pages gained impressions but lost clicks? Compare matching periods, then review the affected queries before changing content.
Compare the search totalsCan you explain what changed and what to investigate? Use a clear comparison, a specific rule or a documented task instead of a vague score.
Explore the workspaceA practical first session
You do not have to solve the whole website at once. Give one important page a focused review and record what you learn.
A service, product or contact page is a concrete starting point. Decide what a visitor should understand or do there.
Check its title and description. If you have Search Console data, use the same property and filters for both periods. If access is the question, inspect the pasted crawl rules.
Choose an action that addresses the evidence. Keep a note of the change and the date. Review the affected pages and queries later, allowing for reporting delays.
Seasonality, device mix, query mix and search appearance can change the numbers. A comparison is a starting point for investigation, not proof that one edit caused an outcome.
Search and AI discovery
Search engines and AI systems need understandable, accessible information. Start with accurate content and crawlable public pages; keep private account information private.
Publish clear service descriptions, business details and useful answers. Structured data should describe the content people can actually see.
Use descriptive titles and links. Check crawler rules alongside HTTP responses, canonical URLs and indexing directives.
Review Search Console data and dated observations. AI mentions, citations and future rankings are not guaranteed by a schema snippet or a score.
Useful reading
Keep a little context next to the tools. These resources help make the result easier to interpret.
Learn what the metrics measure, how filters affect comparisons and which questions to ask when a number changes.
Read the practical guideFind clear definitions for crawling, indexing, canonicals and the search metrics you encounter while reviewing a website.
Explore the SEO glossaryMake the message useful
A visitor should recognise the service, the place and the reason to open your page. Compare these fictional drafts before writing your own.
Welcome to our website. We offer quality services at competitive prices. Contact us today.
Explore tap, pipe and toilet repair services in Sydney. Read about the work, service area and how to request a quote.
Fictional copy example, not a search result or a promised CTR improvement. Use only services and locations your business actually offers.
Write your own page introductionChoose the right evidence
Use the smallest check that can help you make a decision. Start with what you have, then investigate what is still missing.
Follow the path to discovery
An allowed rule does not mean a page is indexed. Work through the sequence so you can explain what you checked and what still needs evidence.
Give the page a descriptive link from a relevant public page. Include canonical public URLs in a sitemap where appropriate.
Understand canonical URLsInspect robots.txt, the actual HTTP response and login requirements. Private account content should keep its access controls.
Inspect a pasted crawl ruleReview noindex directives and the preferred canonical. Google may choose another canonical or decline to index a page.
Understand indexingUse Search Console URL Inspection for Google's reported status. A local rule check cannot establish live crawl or indexing behaviour.
Read Google's inspection guideBuild a useful review habit
A focused review gives you a record to return to. Keep the business, source, date and question together so the next decision has context.
Read the comparison guideChoose the same Search Console property, search type and filters. Allow for incomplete recent data and differences in the number of days.
A site-wide change can hide different movements. Inspect the relevant pages, queries, devices and countries before choosing a change.
Write what you will change, why it addresses the evidence and how you will review it. Keep estimates and assumptions separate from observations.
Search reporting and recrawling take time. Check the affected page later and account for seasonality and query mix. A completed task is not proof of a ranking improvement.
Before connecting your business
The public toolkit needs no account. If you use the connected app, start with the business and data you are authorised to manage.
Use the business's actual website and select its business context in the app. Saved research and follow-up work should stay with that business.
Review account capabilitiesSearch Console connections require permission to the matching property. Review the property and requested access before connecting.
Read the privacy policyCheck account availability, plan limits and service configuration. Provider-backed checks can consume credits; public tools make no paid API call.
Review published plan detailsPublic tools and account features serve different jobs. Choose the option that fits your next step.
Why Mapseen
SEO decisions are easier when a number comes with a source, a date and a clear explanation. Mapseen brings that approach to everyday business questions, without treating estimates as facts or promising outcomes it cannot control.
Start with the Search Console guideWhat works today, what needs an account and what a tool cannot promise.
Mapseen helps business owners understand search performance and choose a useful next step. Start with free tools, then use your account for connected Search Console data, saved research and SEO follow-up tasks where available.
No. The snippet preview, Search Console calculator, business schema generator and robots-rule checker run in your browser. You enter the information yourself; they do not scan websites or charge for provider calls.
No ranking or traffic outcome is guaranteed. Mapseen helps you interpret information and organise actions. Google Maps results also depend on relevance, distance and prominence.
The account app includes a provider-based brand mention check when configured. It is a dated observation, not a complete measurement of AI search traffic or a guarantee of future citations.
Uploads, scanning, storage and paid document/reminder workflows are parked. Do not rely on these workflows or assume background jobs are active. The public tools perform local calculations only.
Start with a useful check. No account needed.
Find your next toolExisting account holders can sign in. New account availability and any trial offer depend on current settings. Contact Mapseen if registration is paused; the public tools remain available without an account.